Nomzamo "Zami" Majuqwana is an independent strategist, writer, and advisor based in New York City.

Zami helps teams build brands from every angle: the why (vision and strategy), the how (culture and operations), and the what (products and experiences). She has unique experience across all three areas, having led brand strategy at Wolff Olins, product strategy at Work & Co, and culture strategy at The New York Times. This 360-degree view helps her spot where a brand's promise, people, and products fall out of sync, and bring them back together for lasting success.

Clients bring Zami in to sharpen a brand's positioning, shape product strategy, align internal teams with the promises they make to the world, and advise leadership through fundamental change. Whatever the brief, she puts people first: building trust with teams, understanding the people they serve, and balancing commercial, individual, and social impact. She has spent 15 years honing her practice worldwide, with clients like Apple, Google, Mellon Foundation, New York Magazine, and Wikimedia Foundation.

When she's not helping clients change, Zami helps people navigate a changing world. She writes about social, cultural, and industry trends for design publications and LEGIT, her Substack questioning the orthodoxies of our time. She also advises non-profits facing inflection points of their own.

Zami read History at Cambridge and is a graduate of Columbia's Sulzberger Fellowship. Her work has been recognized by the Indigo, Muse, and Webby Awards. She has shared her perspective at festivals like SXSW, conferences like We Are Africa, and in publications like The Guardian.

Raised in South Africa and educated in the UK, she has lived  in the United States for almost a decade.