Nomzamo “Zami” Majuqwana is an independent design researcher, strategist, and facilitator based in New York City.

She helps creative teams understand the world around them, decide what to build next, and work better together. With 15 years’ experience creating brands, products, and cultures, she works with a wide range of teams committed to building something new - for the world, or for themselves.

Zami used to lead brand strategy at Wolff Olins, product strategy at Work & Co (part of Accenture Song), and inclusion strategy at The New York Times. She has lived and worked in London, Johannesburg, San Francisco and New York, completing projects in Europe, Africa, and the Americas. Past clients include Apple, Google, Mellon Foundation, New York Magazine, and Wikimedia Foundation.

Alongside her consulting work, Zami writes LEGIT - a Substack about once legitimate ideas that now get in the way - and advises creative non-profits, schools, and professionals. She believes we can only improve things by paying closer attention to them, and brings curiosity, precision, and honesty to her whole practice.

Zami read History at the University of Cambridge, and is a graduate of Columbia University’s Sulzberger Fellowship. Her work has been recognized by the Indigo Design Awards, the Muse Creative Awards, and The Webby Awards. She has shared her perspective at global festivals like SXSW, industry conferences like We Are Africa, and in publications such as The Guardian.

She was raised in South Africa, educated in the UK, and has been based in the United States for almost a decade.