Nomzamo “Zami” Majuqwana is an independent strategist, writer, and advisor based in New York City.

She helps creative teams put humans first – by understanding the people they serve, making more humane design decisions, and balancing commercial and individual needs. With 15 years’ experience building brands, products, and cultures, she works with a wide range of teams committed to building new things for real people.

Zami used to lead brand strategy at Wolff Olins, product strategy at Work & Co (part of Accenture Song), and inclusion strategy at The New York Times. She has lived and worked in London, Johannesburg, San Francisco and New York, completing projects in Europe, Africa, and the Americas. Past clients include Apple, Google, Mellon Foundation, New York Magazine, and Wikimedia Foundation.

Alongside her strategy work, she writes about  design, people, and culture for industry publications and for LEGIT – her Substack questioning the orthodoxies of our time. She also advises several creative non-profits, and mentors practitioners building ambitious and authentic careers. She believes we can only improve the human experience by paying closer attention to it, and brings curiosity, precision, and honesty to all her work.

Zami read History at the University of Cambridge, and is a graduate of Columbia University’s Sulzberger Fellowship. Her work has been recognized by the Indigo Design Awards, the Muse Creative Awards, and The Webby Awards. She has shared her perspective at global festivals like SXSW, industry conferences like We Are Africa, and in publications such as The Guardian.

She was raised in South Africa, educated in the UK, and has been based in the United States for almost a decade.